When BOGO is NOT a good deal

July 26, 2010 by
Filed under: Uncategorized 

I don’t know when marketing gurus came up with this one, but I absolutely HATE Buy One Get One 1/2 off deals. I’ve been seeing these postings lately, usually for shoe stores like Rogans, Payless and Famous Footwear. It’s a great marketing gimmick but if you think about it, you are only getting 25% off AT MOST (if the two items are identical in price) and you have to buy 2 items to get the deal. Who do they think they’re fooling? Just my two cents this morning.

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