Wal-Mart rolls out Great For You program for healthier eating
Did you see the news today? Wal-Mart stores have unveiled a new program called Great For You. It’s aim is to help customers make healthier choices when shopping.
“Walmart moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already displayed on products,” said Andrea Thomas, senior vice president of sustainability at Walmart. “Our ‘Great For You’ icon provides customers with an easy way to quickly identify healthier food choices.”*
The Great For You seal will start to appear on select Walmart Great Value and Marketside items this spring. Signs will also be posted on packaged fruits and vegetables, too.
This program seems very similar to Festival Foods’ participation in the nationwide Nu-Val program.
For more information on Wal-Mart’s Great for You program, click here.
* http://www.marketwatch.com/story/walmart-unveils-great-for-you-icon-2012-02-07
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