Why don’t more men use coupons?
First off, I gotta give a shout out to the fine people of Kaukauna and the staff at Unison Credit Union. They are the reason I’m finally going to explore this issue. Last night’s coupon class at Unison Credit Union was incredible. Why? There were five gentleman there–in one class. Want to know how many men I’ve had at all my coupon classes this past year (which totals hundreds of attendees)? Ten, and I think I’m being generous there!
Which begs the question–why don’t men coupon? Or more specifically, why don’t more men coupon?
Most guys I know will negotiate the price of big ticket items and brag about it. Is it because $1 off a $3 item doesn’t sound as impressive as $1000 off a $10,000 item?
The good news is that more guys are couponing. A survey conducted for Coupons.com in 2011 revealed that 59% of men said they redeem coupons when shopping; the previous year it was only 51%. That’s still a ways to go to match the female population, where it’s estimated 78% use coupons of some sort.
Men’s coupon usage is not tied to groceries and toiletries, however. More often than not, it’s non-traditional coupons. “Men are changing their shopping behaviors as a result of many things, including that coupons are for so much more than groceries,” said Jeanette Pavini of Coupons.com. “They are not going through the newspaper clipping away, but instead finding alternative sources which include online, at sites such as Coupons.com, and mobile phone apps such as Grocery iQ.”
I talked with one couple after my coupon class last night and they told me that they worked as a team when it came to couponing. From the stories I’ve heard, that isn’t always the case with spouses. But as the husband said to me, “Of course, I’m supportive of anything that helps save us money!”